Doritos Super Bowl Commercial Mistake: What You Didn’t See (Watch Video)
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The 2010 Doritos Super Bowl Commercial Campaign is the biggest advertising and promotional mistake in my opinion since Coca Cola launched the “New Coke” years ago. Doritos should have gone with “Balloon Boy Rides again”, a total No-Brainer Decision but instead due to their process, this incredible commercial which you can see below, was not in their top six Super Bowl 2010 commercials considered. I apologize for keep harping about this great commercial but I can’t seem to let go of the injustice of it not being shown during the Super Bowl. As the saying goes, No Justice, no peace! I give you “Balloon Boy Rides Again”:
Here is a reprint of an earlier Blog I wrote about the Inside Story of the Making of “Balloon Boy Rides Again”:
The best Super Bowl Commercial of 2010 will not be broadcast because apparently Doritos in the biggest marketing mistake since Coca Cola introduced New Coke somehow decided that “Balloon Boy Rides Again” was not good enough to be one of the 6 finalists in the 2010 Doritos Crash The Super Bowl Contest in which 3 entries will have their Doritos Commercials Broadcast for the 2010 Super Bowl plus win lots of money, Yada, Yada, Yada. See the Incredible Balloon Boy Commercial for yourself and tell me did Doritos not blow it:
Is this not genius or what? I guess Doritos is like the NBA Portland Trail Blazers of 1984 and would rather draft Sam Bowie than Michael Jordan! I discovered this incredible Balloon Boy Commercial online and was shocked it was not being used by Doritos, please read Best Super Bowl 2010 Commercial Unaired Doritos Balloon Boy Entry. I was so fascinated by this commercial that I contacted the Writer and Director for the Inside Story of the Balloon Boy Unaired Doritos Commercial for an interview for this blog which he kindly consented to do. The text of this interview is copyrighted (c) 2010 by this blog. If Doritos had any sense, they’d run this commercial anyway! Please note, the above opinions are this Blog’s only. The Balloon Boy Unaired Doritos Commercial was written and directed by Alec Brownstein and here is my interview with Alec Brownstein who I consider the next Orson Welles:
1. What inspired you to do the Balloon Boy commercial. Did you have any other ideas-i.e. both non- balloon boy or different direction for Balloon boy?
The ridiculousness of the balloon boy drama was ripe for some kind of parody. I had other ideas for a Doritos spot that involved more physical humor (people getting hit in the groin, etc) and judging by the Doritos finalists, perhaps I should have gone in that direction.
2. Please List the Balloon Boy Commercial Casting Credits
Writer: Alec Brownstein
Director: Alec Brownstein & Justin Warias
Cinematographer: Luca Fantini
Producer: Drew Putzel
Mom: Susan Campanaro
Dad: Jimmy Burke
Balloon Boy: Jake Brownstein
Brother: Josh Brownstein
3. Have you entered the Doritos Contest Before?
No, this was my first year.
4. Who Did the Casting which I think is perfect
Me
5. How much did you budget and how much did the whole thing cost to make including salaries, etc?
Most of the cast and crew worked on the project for fun, so it wasn’t very expensive to produce at all.
6. How long did the Balloon Boy Commercial take to film?
One day
7. Can you take me through a Down and Dirty Summary of the process of the main steps from conception to finished ending?
Writing the spot only took an hour or so. Assembling the cast and crew took about 10 days. Building the giant mylar balloon took the most time and effort. Editing took about a week. Overall, from conception to final product was about 3 weeks.
8. What equipment (Name and Models) did you use for filming and editing?
We shot on the Red Camera and edited using Final Cut Pro.
9. What do you do for a living?
I am Senior Copywriter for Young & Rubicam ad agency (Y&R) and write and direct advertisements . I’m also the creator of JerksInYourArea.com
10. What’s your favorite All-Time Commercial? What’s your Favorite Super Bowl Commercial?
I love all of the weird and quirky Starburst and Skittles commercials. My favorite Super Bowl Commercial was the Pizza Hut commercial with Jessica Simpson and The Muppets from a few years ago - mostly because I wrote it.
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